Distribution Engineering: the 2026 guide
A free guide for people who build software and want it seen. The 2026 edition is being rewritten for the AI era. Leave your email and I'll send it to you the day it's out.
What's inside
What changed
The six shifts of distribution in the AI era: search became answers, agents became users, content became infinite, engineering as marketing got cheap, outbound got saturated, and trust moved to people.
The five disciplines
Brand, Audience, Search, Product Distribution and Community Engineering, each re-read for the AI era, with the one question it answers and the one metric I track.
Practice
Running distribution as experiments: hypothesis, ship, measure, compound. How to measure AI visibility, and how to tie every metric back to revenue.
Want the short version now? Start with what distribution engineering is, or book a call.